I am a scholar with a wide range of interests (e.g. marketing consumer behavior, luxury branding and markets Consumer Culture Theory narrative collecting strategy etc.) and a Doctor in Business Administration with a wide experience in both the public and the private fields.
As I`ve had quite enough of "serving King and Country" (see below and my CV, please), researching and teaching are the driving forces focusing my efforts in returning to the Academia and its intellectual and human challenges.
From 1996 to dec. 2014, I`ve worked as main strategist and advisor on Brazilian and Rio`s politics and political campaigns (to one of Rio`s politicians) and held many government and legislative positions (including chief of staff) in a. Rio`s City Council, b. Brazilian National Congress, c. Rio`s Secretaries of Administration, d. of Sports and e. of Environment. In these 18 years, I`ve had the the honor and privilege of contributing in making difference in many people`s lives. Restructuring the City administration (bringing it from the XIX century to the XXI), approving the "National Clean Record Law" ("Lei do Ficha Limpa") and unifying the sports courses syllabi offered to Rio`s low-income students are some examples.
From 2004 to 2012, I`ve also worked as Marketing Professor and Researcher in both the Administration (FGV/EBAPE) and the Marketing under-graduation courses.
Although the public life imposed on me many obstacles, demands and diversions, I`ve managed to research and publish four books, many articles, a master thesis and a doctoral dissertation since 1998
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